Why You May Want to Search Instagram by Location

Instagram is one of the most popular social media networks on the planet. People’s network of followers often run into the thousands whether they actually know each person or not. Users are continually posting photos and commenting on others. While these photos and comments are meaningless to many, some contain valuable information organizations would like to know for one reason or another. If you are a marketer or conducting research, what is the best way to access this information in an organized way?

With the massive amount of Instagram activity, you must use specific technology to gain access to this public source of social media data and filter it into a data set you can actually use. Some social media monitoring tools alert you when your brand is mentioned on social media, but there is plenty more valuable information within these posts than just a brand mention or a smiley face. Instagram can tell you user details like sentiment, location, preferences and hobbies, just to name a few. Getting to the data that matters most to you and your organization requires sophisticated technology.

Snaptrends empowers organizations to gain insight into Instagram posts based on the user’s location and keywords and visualize the data in a meaningful way.

Searching Instagram by Locations Has Its Benefits:

  1. Find data specific to Instagram and user location: Instagram has quickly become one of the most widely-used social media apps on the market. Filtering your results by location allows you to concentrate on the posts with real meaning rather than the big social data that often overwhelms.
  2. Monitor or engage with Instagram users in a certain location: If you are in marketing or sales and need to monitor or reach Instagram users in a particular location, say in close proximity to your business, being able to conduct a social media search for Instagram users in your area is a great way to focus your attention and messaging.
Search Instagram by location with Snaptrends location-based social media monitoring software

Search Instagram by location to discover relevant Instagram posts within a certain area

Search Instagram by Location More Efficiently and Accurately with Snaptrends

We built Snaptrends software specifically for location-based social media searches, including Instagram. Our technology enables you to place a geofencing “lens” over any location or area, no matter its size or shape. You can then monitor your Instagram feed in this area in real time by keyword, segment users, analyze the results and use the insights to drive decisions and strategy.

The lens can be a specific address or an entire continent, and you can place lenses simultaneously over various locations. Our lens will track every Instagram post and conversation with your keywords, giving you accurate and instant data that can be visualized on a social media map for greater precision. We offer the ability to incorporate a variety of mapping overlays, including heat maps and activity clusters, demographics, weather radar, and emergency watches. The map viewing options also allow you to locate Instagram posts on a standard map, satellite view or street view.

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