Why You May Want to Do a Twitter Location Search

No other social media app, other than Facebook, is used more than Twitter. Users are continually tweeting and commenting on their feeds as well as those of others. While most of these tweets are mundane, some contain valuable information, either explicitly or inferred. An increasing number of organizations would like to have this information for one reason or another. If you are a marketer or conducting research, what is the best way to access this information in an organized way?

Perhaps more than most social media sites, Twitter generates the most data in rapid fashion, probably because each tweet must be concise. While you can see tweets from anyone, you must use specific technology to filter them into a usable social media data set. Some social media monitoring tools alert you when your brand is mentioned on social media, but there is plenty more valuable information within these tweets than just a brand mention or retweet. Among many details, tweets can tell you user sentiment, intent, preferences, activity and location. Getting to this data that matters most to you and your organization requires sophisticated technology.

Snaptrends empowers organizations to gain insight into Twitter posts based on the user’s location and keywords and visualize the data in a meaningful way.

Twitter Location Search Has Its Benefits:

  1. Find data specific to Twitter and user location: Twitter is a quick way for users to post content about themselves and their interests, generating a massive amount of data. Filtering your results by location allows you to concentrate on the tweets with real meaning rather than the big social data that often overwhelms.
  2. Monitor or engage with Twitter users in a certain location: If you are in marketing or sales and need to monitor or reach Twitter users in a particular location, say in close proximity to your business, being able to search Twitter users in your area is a great way to focus your attention and messaging.
Search Twitter by location with Snaptrends location-based social media monitoring software

Search Twitter posts by location to discover the most relevant Twitter posts in a specific area

Snaptrends Can Maximize Your Twitter Location Search

Snaptrends software was designed specifically for location-based social media searches, including Twitter. Our technology enables you to place a geofencing “lens” over any location or area, no matter its size or shape. You can then monitor Twitter feeds or individual tweets in this area in real time by keyword, segment users, analyze the results and use the insights to drive decisions and strategy.

The lens can be a specific address or an entire continent, and you can place lenses simultaneously over various locations. Our lens will track every tweet that uses your keywords, giving you accurate and instant data that can be visualized on social media maps for greater precision. We offer the ability to incorporate a variety of mapping overlays, including heat maps and activity clusters, demographics, weather radar, and emergency watches. The map viewing options also allow you to locate Twitter posts on a standard map, satellite view or street view.