Social Media for Marketing and Brand Management
One of the biggest challenges for marketers is to measure the impact of marketing efforts on the brand and revenue. Even with all of the marketing automation tools, quantifying the impact of marketing remains an elusive goal for many CMOs.
Social media is yet another landscape marketers must navigate. Most understand there is great value in the consumer data within social media, but finding the right solution and process to organize it and make use of it is perhaps the greatest roadblock.
Social media is a hotbed for brand mentions and gauging the sentiment of consumers towards a brand. More people than ever are using social media to share their preferences, document their engagement with a brand and recommend products. Snaptrends helps companies gain access to multiple social media platforms so they can quickly search not only mentions of their brands, but the conversations and social sentiment around their stores, products and services. When this data is combined with the location of the people involved in the conversation, organizations gain a new perspective of how their brand is perceived – where and when those conversations unfold.
Snaptrends makes understanding how consumers feel about a brand easier than ever:
- Real-time and historical social activity
- World-wide, location-based, and keyword searches
- Customizable keyword and profile alerts
- Multi-location viewing
- Interactive analytics
Snaptrends helps companies boost sales and marketing with insights into social media activity that reveals conversations and trends behind social media posts and people who drive them, all within the context of location. This allows companies to make better decisions, develop effective strategies and maximize results.
How do we do it?
Our software automatically provides historical and real-time views into conversations around a brand, advertisement, product launch, sponsorship or any consumer-focused marketing program in every location important to an organization. Companies can quickly visualize where these conversations are happening for a more in-depth understanding of where their programs are resonating and what strategies are working.
Snaptrends gives organizations an inside view of exactly how their marketing efforts are being received so they can justify spend and prove ROI. Our technology is flexible, customizable and scalable to meet the exact marketing research needs of any company.
In one case, Snaptrends was used by a major mobile communications carrier who sponsored the biggest football event of the year. Sponsoring this event was an enormous investment and this company wanted to know if their investment was worth it. By placing a lens over the stadium, they were able to find every mention of their brand to see if it was trending, what spectators felt about the event and if they had positive or negative comments about their brand.
In another instance, a company was testing two versions of a product launch in two separate areas of the country before releasing their product to the masses. They wanted to gauge the effectiveness of each launch in these locations so they placed a Snaptrends lens over both areas and searched social media for keywords related to their brand and competition. They were able to determine which locations were trending positive and which were negative so they could modify their marketing messaging before the nationwide launch.
Common uses for Social Media for Marketing and Brand Management:
- Competitive insights and market research
- Multi-location viewing
- Brand management and public relations
- Lead generation and influencer identification
- Event planning
- HR violations
- Customer support
Snaptrends can give CMOs the hard data they need to demonstrate their value to the business, make informed strategic and business decisions, and align their projects to corporate goals.