Unlocking the Data with OSINT Tools

Thanks to technology, more and more of our lives are being made public. Whether it’s personal records like property tax data or information we voluntarily post about ourselves through our social media networks, our lives are an open book. Fewer things are staying private even for those wanting anonymity.

Even with the many articles and stories of social media mishaps, people often still forget that social media is public media. Open-source intelligence (OSINT) is intelligence collected from publicly available sources, much of which can be found across the myriad of social media platforms. Users leave indelible bits of personal information with every post, even if they aren’t trying. Organizations are investing significant resources into collecting this social media intelligence for various uses, including marketing, sales and research.

Snaptrends connects to multiple social media networks to find OSINT that organizations can use to protect people, assets and brands.

OSINT Has Its Benefits:

  1. Open A New World: Before OSINT, the only data available to organizations was historical internal data such as sales or call data, or customer information like demographic details. The Internet and then social media networks created an entirely new data source with not only historical reference but also real-time, streaming information. Organizations can use this social media data to learn up-to-the-minute customer activity, preferences, intentions and social connections.
  2. Gather Data: OSINT tools are generally used to gather as much information about a subject as possible from every public source available. Most of this data is now online, with even government data being transferred to the Internet.
  3. Narrow Scope: Given that so much public data is available to anyone with the desire and technology to find it, sifting through this massive amount of big data can be challenging. OSINT tools are integral to narrowing the scope so you can locate the data you need quickly and easily.
Snaptrends location-based social media OSINT tool

Public social media data provides a wealth of insights that can be filtered and analyzed using Snaptrends

Snaptrends OSINT Tools

Snaptrends currently connects to the primary public social media platforms and pulls in related data from other networks to ensure you get the most comprehensive coverage available through our social media search. Our flexible architecture allows us to add to our growing list of platforms as they arise. Our OSINT tools allow you to perform social media investigations and connect social media accounts into a singular profile.

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